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EcoTrail by CHUPPS: ‘The Truth and nothing but the WHOLE Truth’

n a world, where change is the only constant, we are always looking for alternative solutions to make a difference. Just like when we started off with CHUPPS, we were clear about bringing a change that is sustainable, long-term, and something that people will enjoy. That thought led to the launch of an open footwear collection made using yoga mats and natural rubber. We are completely aware that 100% sustainability in any field might be hard to achieve that this term can only be viewed relative to where we began. Our journey is only starting and as we walk along we want to celebrate the sustainable warriors we meet along the way. With this objective in mind, we have started a weekly series on our blog called “EcoTrail by CHUPPS” where we celebrate our fellow Eco Warriors. 

It is here that we will share our love for brands working tirelessly to make this world a better place. The first Eco Warrior we’d like to celebrate is “Whole Truth Foods”. Read on to find out who they are, why we love them, and how their philosophy aligns with ours.

What is The Whole Truth Foods

We all at some point might have been unhappy with the lack of information disclosed by the brands around the food and wellness industry. 

Just like us, Shashank Mehta, the founder, and CEO of The Whole Truth Foods was also disappointed and wanted to make a difference.

The Whole Truth Foods was founded in 2019 with an aim to provide products that are made with high-quality natural ingredients, free from any artificial colors and preservatives. Transparency and honest communication are at the core of what they do. They provide customers with detailed information about the sourcing and the quality of their ingredients.

Why do we think it is a green change-maker?

Their website speaks volumes about their work as a green changemaker. Their transparent, and honest communication, clean products, and high-quality ingredients will make you want to bite into their protein bars immediately. 

Some of their most popular products include Protein Bars Pro made from cashews, dates, almonds, cocoa, and a whey protein blend that comes in a variety of flavors. The brand also offers nut butter in different flavors like dark chocolate peanut butter, hazelnut spread, and peanut butter with dates. 

(The pitcure is taken from The Whole Truth Foods website)

They also have a healthy snacking range like Muesli in a variety of different options. To name a few they are Almond Choco Crunch Muesli, 5 Grain Muesli, Quinoa Choco Crunch Muesli, Coffee Crunch Granola, and many more. 

Their ingredient list does not contain added colors, preservatives, artificial sweeteners, flavors, soy, or gluten, and most importantly no false claims and half-truths.

They also offer chocolates where the main ingredients are cocoa and dates ONLY. Now that’s a chocolate you would wholeheartedly let your children eat! 

Are any coffee lovers reading this blog? Try drinking their coffee and finishing up with their chocolate. It pairs perfectly since the main -ingredient in the Blue Tokat X TWT is  Karnataka’s coffee, Kerala’s Cocoa, and Omani’s Dates. How’s that for a kick of caffeine to beat those morning blues?

(The picture is taken from The Whole Truth Foods website)

Kudos to you if you have come reading till here. Well, do you think that this kind of alternative solution marks the beginning of a green revolution?  Let us know your thoughts in the comments.

How does The Whole Truth Foods philosophy align with CHUPPS?

We strongly believe to make a change in society, we need to be the change we want to see. We are taking small steps towards sustainability with our product and are proud of what Whole Truth Foods is doing in their area. 

As consumers, we are grateful to you for offering us delicious snacks and giving us healthier alternatives.

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